Enterprise Innovation & Design Thinking

Introduction Nowadays, innovation is a vital concern for businesses because it defines a competitive edge, generates profitability and sustains competitiveness in the long term. However, although numerous organisations acknowledge methodologies like design thinking for problem-solving and product development, it is not enough for innovation to thrive. So then, this essay presents innovation theories, concepts, and [...]

Introduction   This report analyses the role of the Design Thinking method and its influence over two product designers and their innovative products, Dyson's Ballbarrow & Cyclone Vacuum cleaner and Sanders with Strida, a folding bicycle. Moreover, the report also investigates innovative features and how both British innovators scaled creativity to overcome technical issues and [...]